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Advantages of Brand Activation Advertising Brand activation advertising gives clients an experience of the brand that leads them to do it. It is a brand new development in the advertising business and has lots of benefits as might be discussed here. Brand activation will rejuvenate your brand When you let customers to experience your brand firsthand, they are likely to feel a greater drive to love and associate with the brand. This thus gives the brand some renewed strength to penetrate the market even further.
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Strengthens ties with consumers
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Brings the consumers nearer the product and strengthens the relations with the clients. This is quite true especially with small companies as they rely on long-term clients. It is advisable therefore to organize for a brand activation event so as to draw the clients closer and to strengthen ties with the clients. This will greatly improve your company-client relations. Makes a brand prominent An activated brand becomes prominent in the market. This is because more consumers will be engaged in talking about their experience with your products. Enhances engagement with the marketplace A brand activation event will ensure that your brand is heard as it will involve the consumers. The customers will have the ability to go through the item. This brings whole lot of difference when compared to the traditional marketing methods. Brand activation will give your product a competitive edge over comparable goods in the industry. Brand activation causes a ripple effect As Soon as you have begun your brand activation effort and employed your advertising and marketing efforts, it is going to cause ripple effect making new activation a better marketing strategy than any other. The effectiveness of your advertising effort is multiplied by new activation. Brand activation increases repurchases by customers When the clients experience the brand, they develop a higher level of trust and are far more inclined to repurchase the product repeatedly. This means that they’ll grow more loyal customers to the brand. Increases chances of getting customer feedback When you carry out brand activation events, the consumers will feel a part of this brand and will freely give opinions on the way the item could be improved. This is possible because they interact with the product during the newest activation event and so can discuss their thoughts and ideas while at the events. This is consequently better than conventional methods like through the media whereby there is minimum or no interaction with this item. Improves the ranking of the brand With interaction with the brand, there is an overall increase in the brand ranking. The market share increases, brand loyalty increases and thus the brand ranks higher. It is therefore safe to state that brand activation Advertising is an effective marketing strategy.